A poorly-written or badly-translated user guide makes a product difficult to set up and operate, as the following extract from an actual user guide for a computer gaming product demonstrates.

Press “ST” and “Down” button simultaneously will reduce the sensitivity of GameBoard, namely less strength will mike the “+”Cursor to its utmost position: pressing “ST” and “Up” will increase the sensitivity of GameBoard at the same time, Namely stronger strength will make the “+” cursor to its utmost Position.

This not only leads to increased returns and support calls for an individual product, it detracts from the customer experience of the brand.

On the other hand, a good user guide gives a customer confidence in using a product they might not have otherwise fully understood.

A user is much more likely to understand:

Pressing ST and Down together will reduce the sensitivity of GameBoard so that less movement is required to trigger on-screen movement. Pressing ST and Up together will increase the sensitivity.

We know how customers think, what concepts and technologies they struggle with, and how user documentation can be improved to help people use and enjoy your product to its full potential.

We can re-write user manuals from a supplied original and, if required, add illustrations or photographs.